16 october, 2014

Sustainability as a Driver for Brand Value

Full video of the workshop «Sustainability as a driver for brand value» held i ...

12 september, 2014

Jan van der Kaaij (Between-Us) explains us the importance of sustainability

Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...

20 august, 2014

Brand management in the new digital enviroment

PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...

8 march, 2014

Sustainability as a driver for brand value

Summary video of the workshop "Sustainability as a driver for brand value" held ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

24 september, 2012

Overview of the Best Academic and Consulting Models Used for Evaluation of Brands

What are the best perspectives and aspects for analysing the most important intangible ass ...